.At the launch of Astrid Andersen's brand new line Stel, a discussion kept outdoors on a boat dock, The Street's 2002 track "Turn the Page" was blasting away from the stereo. It was a star-aligned, symbolic minute, due to the fact that the London-trained designer is beginning a brand new chapter in her fashion trend life, this time around focusing the job around herself.Andersen's a lot marvelled at name menswear brand name was actually focused, vivid, and also streetwise. With Stel, she detailed in a pre-show interview, "I have to sit comfortably at the facility of it probably much more this time around since today it is actually a females's wear and tear company, as well as it is really more regarding me and my individual endorsements." Stel also reflects Andersen's evolution as a person. After stopping her line, the developer moved back home to Jutland in the North of Denmark as well as possessed two youngsters. She's certainly not the person she was actually back then.Shifting gears in vogue is not easy to carry out. Brands seem to be to handle lives of their very own, and also it's effortless to become pigeon-holed. Stel drop a number of style's formalities. The tag is going to present in-season, so what appears are going to be offered for investment. All at once, seasonality is actually lesser in the Stel equation than importance. Assortments are going to be determined by number (01, 02, and also 03 were received Copenhagen), the concept being that you may intermingle pieces around "periods" both in your wardrobe and on the marketing floor. Andersen finds no need for a garment to be left just because the calendar web pages flip. "The straight interpretation of stel is body system," she mentioned, yet it [refers more to] a foundational framework in a type of industrial technique it [likewise defines] a set of valuables-- when you discuss a tea service, you would certainly call it a stel. For me, that was actually quite an appealing beginning factor in terms of the tip of generating both antiques, however likewise something that is actually a brand new groundwork." Possessing models pose on scaffold was actually arbitrary as it proposes numerous analogies. There's development, which relates to creating a brand new company, and also the concept of assistance connects to her view that garments ought to benefit you. Stel is actually, basically, a kind of modular offering, however none along with the angularity of one thing like Legos or even stacked Mu00e6rsk delivery containers. Motion, organization, and also empowerment become part of Andersen's program. "When I talk about the label, I have this tagline: customizing that you can easily glide in, denim you may dance in, shirting you can easily take a trip in." Independence, delight, activity.